A year long Festival

The strategic evolution plan of the Festival's digital ecosystem aimed at responding to distinct needs:

• To offer targeted content for the international and heterogeneous audience of the Festival, made up of cinema lovers, industry professionals, students, directors of the competing films, journalists and movie stars.
• To provide online content that changes over time, to give the right visibility to both the spin-off events (eg: Locarno Short Weeks) and the main Festival, in a fluid and modular way.
• To redesign the 2020 Festival experience within the limits imposed by the global pandemic, thus rethinking the way of searching, booking, viewing and awarding the films in competition in the most intuitive possible way, both in streaming and in the theater.

As part of the strategic development plan of the Festival, the service models have been redesigned to be integrated in the digital experience of the event. In practice, the project team focused on defining blueprints and wireframes that redesign services such as: seat reservation and ticket purchase; seasonal pass purchase; the sign up and login flows to the personal area; the request for accreditation (individual, academy and delegations); the shuttle reservation to move around the Festival area and the city.

The new information architecture of the Locarno Film Festival website has been flexibly designed to ensure proper visibility for both the different spin-off events and the main Festival.

The web platform has therefore been redesigned to have different sections for each audience, and to allow viewing of the films on the program both online and in theaters.

The new visual style adopted aims to integrate everything that makes the Locarno Film Festival brand distinctive and unique - and that distinguishes its quality, eclecticism and passion - while maintaining an essential aesthetic approach capable of enhancing any type of content: films, events, initiatives or multimedia.

In the perspective of an envisioning for the future evolution of the Locarno Film Festival app, we tried to redesign it by providing it with a specific function: to facilitate the live experience.

Through short and medium-term interventions, the renewed app aims to provide users with basic information about the Festival and, above all, to provide quick solutions that can be accessed while participating at the physical Festival, such as the consultation of the scheduled awards and films, the tickets purchased, the personalized program with the favorite films and the map with the various festival areas.