A new, clutter-free way of making everyday payments
Boston-based startup Loop took on a daunting task: the challenge of persuading people to give up their actual wallet and try out a simpler, clutter-free payment method using their own smartphone, so they can make secure payments virtually anywhere. This same challenge has been taken up by major players such as Google, PayPal, MasterCard and Coin, all of them looking for a way of reinventing the consumer’s everyday payment experience.
We’ve been rethinking the way current and potential customers perceive the LoopPay brand, while helping this startup company devise an innovative payment method by strategically visualising the experience of the end user, through a system designed around a smartphone, a hardware and an application, and focused around the modern consumer requirements of speed, security and simplicity.